While visiting the annual AEPM conference in Madrid I had made some time free to visit Familia Plómez which I knew a lot about but never got a chance to visit.  
So I gladly accepted the invitation of Roberto Gamonal Arroyo to visit Familia Plómez , a cultural association whose objective is to preserve the printing presses and letterpress printing techniques. Familia Plómez is not a one-man show, it is a collective of more than 10 designers/printmakers who’s goal is to teach and foster the knowledge of typesetting, typography and whatever is related with the letter, printed, written or drawn. The collective of Familia Plómez primarily produces posters because it’s the most expressive form to show the visual power of typography.